EXCELLENCE ACCELERATES EVERYTHING

If service were a simple task, there wouldn’t be so many scathing Yelp reviews or dissatisfied customers venting online, on their smartphones, or at the nearest restaurant or dry cleaners. Such pique has a cost: One survey found that 94 percent of respondents avoided a purchase after reading a negative online review. Eighty percent changed their mind about a recommended purchase because of a “thumbs down.”